In this, you need to remind the reader why they began reading, and what they will have now that they have finished. This is the part of the content where you conclude on your point. Tell the reader what you told them (conclusion) If your content is valuable, as promised, your reader should continue to consume the content. If you fail at fulfilling your promise, you have ultimately wasted the reader’s time, and their resentment will be attached to the brand. This stage is where you need to deliver on the promise that you made in the introduction. Tell the reader what you told them you were going to tell them (body) Remember, businesses are in the business of solving problems – Your content should reflect this. What problem are you solving? What value are you providing? If you can answer these two questions off-the-bat, you’re on to a winner. It’s in this introduction where the reader needs to understand what they are going to be reading. This is the most important stage as, if the reader doesn’t like this bit, they won’t engage themselves with the words further down the page of which you put your time and effort into. After hooking them with the title, you need to grab them with the copy. Let’s get into it… Tell the reader what you’re going to tell them (intro) Tell the reader what you told them you were going to tell them.Tell the reader what you’re going to tell them.When it comes to writing content, whether that be for websites, articles or simply copywriting for social media or google ads, the keep it simple, stupid (K.I.S.S) principles fall into four parts: I have used the K.I.S.S principles in many situations and almost every area of marketing, and it is yet to fail me. Keeping things simple with your content often allows for more scale and better results. I am a big believer in minimalism and keeping things simple.Ĭontent marketing is no different. This is especially the case for marketers. If you’re a professional, it doesn’t matter what industry you’re in, it can be very easy to overcomplicate things.
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